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Non-film music and the lockdown advantage
By
Samarth Goyal ( IANS) |
Published on
Sat, Mar 6 2021 11:18 IST |
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Non-film music and the lockdown advantage. Image Source: IANS News
New Delhi, March 6 : Last year, the imposition of lockdown put a pause on the release of film music, pushing people towards the independent/non-film music, which in the pre-Covid times was, arguably, the secondary source of listening to music for most Indians.
A year later the scene has changed. Music channels, the streaming space as well as social media is overflowing with non-Bollywood music. Artistes would tell you they need to continue making music. The music labels affirm there is always an audience for art and entertainment, never mind lockdown. Both ways, artistes confined to their homes got busy creating music on laptops. The outcome was a sizeable repertoire of original sound.
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Synopsis
2016 was a turning point as the industry was moving to digital streaming and with the launch of 4G, people in smaller towns also got access to the high speed internet at probably the lowest cost in the world.
Head of VYRL Originals says that there will be pop stars emerging from India soon.
MUMBAI: For the longest time, Hindi music in India had been limited to Bollywood music, with a very few niche artists trying non-film, non-commercial ‘Indi’ or independent music.
However, the trend slowly started changing in 2017, when Universal Music decided to start a separate division, VYRL Originals, to create and promote non-film commercial music on a large scale.