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Vittoria Air-Liner Road
Every once in a while a product shows up for a single-sport market that just isn’t going to be immediately adopted by the sportsmen for which the product was intended. It takes the triathlon market to make it popular first, and then it migrates back to the sport for which it was made. I suspect that will be the case here.
Because triathlon is the first market to have its apex users overwhelmingly adopt road tubeless, it is likely to be the first market to adopt road bike foam liners. These are popular in MTB and are becoming more popular in gravel. They allow the use of lower tire pressures without the fear of rim damage. Users report fewer flats. But in the case of Vittoria’s Air-Liner, just introduced, those choosing road tubeless now have a rideable solution if all fails and the tire just won’t hold air. ....

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