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Univision Acquires Largest Spanish-Language Ad-Supported Streaming Service, VIX By Staff 2 months ago VIX to accelerate PrendeTV in the U.S. bringing strong audience momentum, a massive content library and world class management MIAMI–(BUSINESS WIRE)–Univision Communications Inc., the largest Spanish-language content company in the U.S., announced today it has acquired VIX, Inc., the leading independent ad-supported streaming service that offers video-on-demand content to millions of U.S. Hispanics and consumers throughout Latin America. Financial details of the transaction were not disclosed. PrendeTV, the only ad-supported video streaming service created exclusively for U.S. Hispanics, featuring free, premium, 100% Spanish-language programming. VIX operates the largest Spanish-language, free ad-supported streaming platform serving Latin American and U.S. Hispanic audiences, including a content library of 20,000 hours of free Spanish-language film an ....
02/02/21: Anthony Fauci gets his close-up HGTV: “Home Again with the Fords” at 9p Netflix: “Kid Cosmic,” “Mighty Express” IN THE NEWS A+E Networks Ad Sales will transact on a Total Audience currency leading into 2021 upfront negotiations. “By recognizing and engaging with all audiences, brands can finally plan media more holistically – to leverage every audience across every platform and to tap into the receptivity and buying power of the critically undervalued 55+ viewer,” said Peter Olsen, President, Ad Sales. “With Total Audience, we’re upending traditional demos for bigger impact.” The network group – including A&E, Lifetime and The History Channel – has scheduled its virtual upfront for Wednesday, March 3, with a presentation outlining new primary audience guarantees against Adults 18+. A+E noted that one in three adults in the US are 55+, account for $3.4 trillion in annual spending and are twice as likely to recall brands and mess ....