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MediaMath and PubMatic Partner to Roll Out Source Initiative Across Asia MediaMath’s fully accountable, addressable supply chain now available across PubMatic’s extensive publisher network in Asia SINGAPORE, Feb. 17, 2021 (GLOBE NEWSWIRE) MediaMath, acclaimed independent advertising technology company for leading brands and agencies, today announced a new partnership with PubMatic that furthers the SOURCE vision of alignment across the programmatic ecosystem. MediaMath continues to expand SOURCE’s accountable and addressable supply chain, by partnering with PubMatic – making PubMatic’s premium Asia supply available to MediaMath buyers. Working with industry-leading partners to align the interests of brands, agencies, publishers and technology providers, MediaMath has created a transparent digital media ecosystem built to navigate the advertising industry’s most demanding challenges. ....
MediaMath and PubMatic join forces to expand media buying ecosystem in Asia Details 18 February 2021 MediaMath has tied up with PubMatic to make the latter s ad supply in Asia available to MediaMath buyers. This is done through MediaMath s omnichannel media buying platform SOURCE, which will see PubMatic bringing added display, mobile, and connected TV inventory from a roster of publishers across Southeast Asia including LINE, KLY, Detik.com, Kompas Gramedia, ABS-CBN, and Sanook. Launched in 2019, SOURCE is MediaMath s digital media ecosystem that aims to be transparent with advertisers and help them optimise their media-buying strategies. According to PubMatic, publishers have been asking for increased transparency, and brands and media buyers want better insights into the inventory they are acquiring. ....
Mediamath And Pubmatic Partner To Roll Out Source Initiative Across Asia adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
MediaMath and PubMatic Partner to Roll Out Source Initiative Across Asia globenewswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from globenewswire.com Daily Mail and Mail on Sunday newspapers.