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A new style of creative leader is championing their people, not barking orders

The 2021 class of creative directors is carving out a new way of leading. The industry should take inspiration from them as it plots its return to work. ....

Chris Barker , Vicki Maguire , Sam Scott , Kate Magee , Mark Read , Welcome To Campaign , Havas London , New Commercial Arts , கிறிஸ் பர்கர் , விக்கி மக்வைர் , சாம் ஸ்காட் , கேட் மகீ , குறி ரெட் , வரவேற்பு க்கு பிரச்சாரம் , ஹவாஸ் லண்டன் , புதியது வணிகரீதியானது கலைகள் ,

Vicki Maguire: 'If you're an introvert, I'll find you a corner. And if you're an extrovert, I'll find you a stage'

Vicki Maguire does not boast a traditional advertising education and she wouldn’t have it any other way. In fact, the chief creative officer of Havas London would love to demolish adland’s remaining ivory towers and welcome in more like her – the misfits and outsiders. ....

United Kingdom , City Of , Spencer Paddington Christmas , Bryan Delaney , Mccann Erickson , Vicki Maguire , Jennifer Black , Nils Leonard , Howell Henry Chaldecott , David Heyman , Natalie Graeme , Simon Farnaby , King Cross , Trevor Robinson , Xavier Rees , Patrick Collister , Abbott Mead Vickers , Paul Smith , Yuval Zommer , Ted Baker , Vivienne Westwood , Lucy Jameson , Emma Thomas , John West , Dave Buonaguidi , Adrian Rossi ,

Grey integrates social shop Wildfire into London agency

Network first took minority stake in Wildfire in 2008. ....

United Kingdom , City Of , Vicki Maguire , Asad Shaykh , Vikesh Amey Bhatt , Olivia Clarkson , Ivan Palmer , Grey London , Grey Social , Jordan Bambach , ஒன்றுபட்டது கிஂக்டம் , நகரம் ஆஃப் , விக்கி மக்வைர் , ஒலிவியா கிளார்க்சன் , சாம்பல் லண்டன் ,

Does Asda pitch show it has learnt the lessons of years of shopping around?

Does Asda pitch show it has learnt the lessons of years of shopping around?
As Havas prepares to take on the £52m Asda account, its leaders would be forgiven for feeling nervous as well as excited.
by Maisie McCabe
Free email bulletins ....

United Kingdom , Bartle Bogle Hegarty , Xavier Rees , Abbott Mead Vickers , Vicki Maguire , Wunderman Thompson , Wieden Kennedy , Mark Sinnock , Campaign School , Campaign Best , Flock Associates , Wits School , Agency Of The Year , Havas London , School Report , Year Awards , Campaign Best Places , Publicis London , Leo Burnett Led Publicis Groupe , Campaign School Report , ஒன்றுபட்டது கிஂக்டம் , பார்ட்ல் போலி ஹெகார்டி , ஐயேவியர் ரீஸ் , அப்போட் மீட் விக்கர்கள் , விக்கி மக்வைர் , பிரச்சாரம் பள்ளி ,

Which of today's ads will stand the test of time like Levi's Laundrette?

Which of today’s ads will stand the test of time like Levi’s Laundrette?
After the tributes to the late Nick Kamen prompted a flood of retrospectives about Levi’s 1986 Laundrette ad, The Drum asks creatives from around the world whether they think ads from today’s era will stand the test of time, just like BBH’s classic from the golden age of TV.
Laundrette. An ad that resurrected a tired brand, built an agency and made an indelible dent in popular culture. They just don’t make ads like they used to. or do they?
As the news of Nick Kamen’s death circulated last week, retrospectives about his starring role in the 1986 Levi s ad by BBH quickly ensued, reflecting on the impact of the game-changing spot. ....

New York , United States , United Kingdom , City Of , Nino Rota , Ridley Tony , Libresse Viva , James Long , Bianca Guimaraes , Rory Sutherland , Kate Stanners , Michael Phelps , Wunderman Thompson , Vicki Maguire , Forsman Bodenfors , Isaiah Mustafa , Kennedy Portland , Kristen Visbal , Colin Kaepernick , Nick Kamen , Jason Cobbold , Jonze Kenzo , Steve Aldridge , Seema Miller , John Lewis , Dan Cullen Shute ,