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It s the first time TikTok will host a shoppable livestream in the U.S.
It gives us a new way to engage with users and reach potential new customers, while bringing our own brand of fun with the help of fashion-loving TikTok creators to the platform, Walmart s chief marketing officer William White said in a statement. It s unclear if there will be a revenue share on the sales made through the app. A Walmart spokesperson did not immediately respond to a request for comment.
Tech giants and social media companies have been heavily investing in making their platforms more shopping-friendly. Last year, Amazon launched Amazon Live, where hosts talk about and demonstrate products sold on Amazon. Google s R&D launched Shoploop, and Facebook has made shopping more prominent on Facebook proper, WhatsApp and Instagram. ....

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