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Online grocery shopping quadruples since 2017


Online grocery shopping quadruples since 2017
Kroger CEO says no one has the ‘data and insights’ that it has
Kroger is coming off a record year. The grocer grew its same-store sales, excluding fuel, by 14.1 percent last year, aided by a 116 percent jump in online sales. Kroger’s growing private label business was up 13.6 percent during a year when it posted an operating profit of $2.8 billion. The supermarket giant also found alternative revenue streams, notably through its retail media program, which delivered $150 million in operating profit. CEO Rodney McMullen believes that the retailer’s data and insights enable it to outperform its rivals. “Many retailers have transactional data, but no one has the customer data and the insights that Kroger has,” he said on the company’s third quarter earnings call in December. ....

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