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Sovrn Holdings makes second acquisition of July – BizWest

Sovrn Holdings makes second acquisition of July – BizWest
bizwest.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bizwest.com Daily Mail and Mail on Sunday newspapers.

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Sovrn Holdings acquires Proper Media – BizWest


BOULDER Boulder-based publishing technology company Sovrn Holdings Inc. has acquired the San Diego advertising agency Proper Media, the companies announced Wednesday in a news release. 
“Sovrn and Proper Media share a commitment to help publishers better understand, operate and grow their business,” Sovrn CEO Walter Knapp said in a prepared statement. “Programmatic advertising is a complex challenge for publishers, and many don’t have the time, resources or expertise to best navigate these changes on their own. Our aim is to help our customers make and keep more of their hard-earned revenues, giving them insights to make better decisions and investments.” ....

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