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Alisal Union School District campaigns to increase TK and kinder enrollment

As California faces a decrease in enrollment in transitional kindergarten (TK) and kindergarten, a local school district is looking for solutions. Alisal Union School District (AUSD), Salinas s largest elementary school district, launched an advertising campaign on radio and on social media to increase enrollment. According to AUSD, the radio campaign is planned for two weeks, but the enrollment campaign will last through the summer and into the fall. The campaign will run in two radio networks, iHeart and its stations KDON and La Preciosa, and Lazer Broadcasting which includes Radio Lazer, La Mejor, and La Mexicana. This was done in an effort to boost enrollment, particularly in TK and kindergarten. TK is the first year of a two-year kindergarten program.

Amid a crushing pandemic, this party van is a lifeline for California farmworkers [Los Angeles Times :: BC-FARMWORKERS-PARTYVAN:LA]

FAIRFIELD-SUISUN, CALIFORNIA Amid a crushing pandemic, this party van is a lifeline for California farmworkers [Los Angeles Times :: BC-FARMWORKERS-PARTYVAN:LA] SELMA, Calif. The van rattling down a field road stood out even in a cloud of dust, its paint job the colors of birthday cake frosting, Christmas tree lights, red-purple-yellow-blue confetti. A party van helps when trying to reach farmworkers in dark pandemic times. But Ricardo Castorena, 47, found that out by accident. He’d only been trying to get free gas when he made the deal with the radio station. In March, when the pandemic first closed bars and festivals, the sales manager of Radio Lazer KLUN-FM 103.1 feared the station would lose name recognition a name announced in promos by a galloping telenovela voice backed with the sounds of a laser-gun battle.

Coronavirus Today: Christmas shopping amid the surge

Amina Khan, and it’s Wednesday, Dec. 23. This newsletter will be taking the rest of the week off for the holidays, so here’s the latest on the pandemic, plus some of the week’s best stories to take you through the long weekend. Newsletter Get our free Coronavirus Today newsletter Sign up for the latest news, best stories and what they mean for you, plus answers to your questions. Enter email address You may occasionally receive promotional content from the Los Angeles Times. As coronavirus cases continue to spread like wildfire across the state, millions of Californians have been asked to remain home instead of visiting friends and family for the holidays. That hasn’t stopped people from

En medio de una pandemia aplastante, esta camioneta es un salvavidas para los trabajadores agrícolas de California [Los Angeles Times]

En medio de una pandemia aplastante, esta camioneta es un salvavidas para los trabajadores agrícolas de California [Los Angeles Times]
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