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Source: IBM As brands and agencies look to diversify their media portfolios in ever-changing traditional web, IBM offers Watson AI for OTT market, where industry collaboration is critical to achieving scale NEW YORK, April 29, 2021 /PRNewswire/ IBM (NYSE: IBM) today announced the expansion of IBM Watson Advertising Accelerator for OTT and video, designed to help marketers move beyond contextual relevance alone. Accelerator aims to leverage artificial intelligence to dynamically optimize OTT ad creative for improved campaign outcomes at scale, not dependent on traditional advertising identifiers. While compatible with most streaming platforms, IBM is partnering closely with Xandr, an industry leader in programmatic and converged video solutions, to help scale adoption of Accelerator. ....
Source: IBM Updates to IBM Watson Studio, IBM OpenPages with Watson and IBM Planning Analytics with Watson designed to help address key barriers to trust in data and AI models– Leading global brands including Lufthansa are using IBM Watson to infuse trust into their workflows ARMONK, N.Y., April 21, 2021 /PRNewswire/ IBM (NYSE: IBM) today announced new capabilities for IBM Watson designed to help businesses build trustworthy AI. These capabilities further expand Watson tools designed to help businesses govern and explain AI-led decisions, increase insight accuracy, mitigate risks and meet their privacy and compliance requirements. An IBM-commissioned survey found that trust, transparency and explainability are top-of-mind concerns for businesses, with 84% of AI professionals surveyed agreeing that consumers are more likely to choose services from a company that offers transparency and an ethical framework on how its data and AI models are built, managed and us ....
Best Machine Learning Software in 2021 Machine learning, one of the driving components of artificial intelligence, has emerged as a leading factor in digital business transformation. As enterprises seek to harness the oceans of data and processes generated in this digitization shift, AI and machine learning have become valuable tools that allow companies to leverage that data to make insights and predictions that lead to calculated decision making. As the adoption of AI in enterprises continues to grow, organizations have begun to see the value in establishing data science and analytics teams to elevate and expand the use of machine learning throughout the enterprise. ....