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Braintree Village reveal post lockdown shopping trends | Clacton and Frinton Gazette


SHOPPERS have been revelling in the return to in-store shopping trips as stores report an increase in sales.
Retailers at Braintree Village say shoppers are buying more than them usually would after stores reopened for the first time in three months.
Several brands report that shopping trends have evolved during the first few weeks as shoppers are more likely to spend longer browsing.
A total of 70 per cent of brand reported that their guests were excited and 52 per cent felt relieved to shop in store again.
Centre director, Josef O Sullivan said: Our guests are the heart of Braintree Village and we have been delighted to see their keen return to in-store shopping. ....

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