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Beauty and the Geek to air with Aldi, Fantastic and KFC integrations


Beauty and the Geek to air with Aldi, Fantastic and KFC integrations
July 8, 2021 1:45
Aldi, Fantastic Furniture and KFC have been confirmed as the the major sponsors for Nine’s reboot of Beauty and the Geek. The show previously aired on the Seven Network, for six season, culminating in 2014.
Hosted by Sophie Monk, Beauty and the Geek premieres this Sunday, 11 July on Channel Nine and 9Now as ten ‘beauties’ and ten ‘geeks’ work through a series of real-life challenges in the search for a romantic spark or lifelong friendship.
Complementing the reality TV show will be bespoke in-show branding for the major sponsors. ....

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MAFS sponsors unveiled, but reunion specials unlikely to become a 'regular thing'


February 22, 2021 9:47
Ahead of tonight’s launch, Nine has announced its slate of sponsors for the eighth season of Married at First Sight, and told Mumbrella that while the recent reunion specials were like a “snack before the main course”, they won’t become a regular fixture.
Returning advertisers include Bupa, KFC, Lion, Suzuki, Tradie and Youfoodz, while Nine has also signed on new sponsors in Specsavers, Disney+, Snooze, Menulog, and Mypaynow.
“Powered had been involved in various different elements for each of them, whether that is working with them on what their product integration into the actual show might be, or whether we worked with them, for example, creatively through Powered Studios, producing integrated TVCs for them,” director of Nine’s Powered, Liana Dubois, told Mumbrella. ....

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