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dentsu s global chief design officer creative looks back at the influence of Spike Jonze and Wax in shaping his career
Daniel Sytsma, global chief design officer creative at dentsu takes a look back at some of the work that s influenced his career and how this has shaped his own.
The ad/music video from my childhood that stays with me…
Anything from Spike Jonze will do here, each skate film, music video or ad is a masterpiece in itself. I love how visual and experimental all his work has always been.
If I had to pick one it would be a music video he did for the band Wax. It shows how a simple visual idea (not simple to execute) can turn into something so mesmerising:
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dentsu International partners with Malaria No More UK and Meji Alabi inviting youths from around the world to join the movement against the world s oldest deadly disease
Dentsu international has partnered with global NGO Malaria No More UK to launch ‘Draw The Line Against Malaria’. The star-studded creative campaign invites youth from across Africa and the globe to join the movement to end the world’s oldest deadliest disease. The global integrated campaign is the latest in a three-year pro bono partnership involving creative and media agencies from across the dentsu international network, aimed at ending a disease that kills a child every two minutes.
Dentsu International partners with Malaria No More UK to ‘Draw the Line Against Malaria’ LISTEN
FEB 24, 2021
Powerful multi-platform collaboration of dentsu agencies in Africa, Europe and the US asks young people from across the African continent and globally to ‘Draw The Line Against Malaria’ and call on leaders to end malaria in a generation.
Campaign Creative and Strategy lead by Isobar Amsterdam.
Digital platform showcases a fresh new universal visual language made up of lines, symbols and patterns, called ‘Muundo’ - for a digitally connected generation.
The ‘Draw The Line Against Malaria’ campaign is part of dentsu’s $5 million pro bono partnership with Malaria No More UK and commitment to the UN Sustainable Development Goals.
dentsu
Published on:
24th February 2021
Powerful multi-platform collaboration of dentsu agencies in Africa, Europe and the US asks young people from across the African continent and globally to ‘Draw The Line Against Malaria’ and call on leaders to end malaria in a generation.
Campaign Creative and Strategy lead by Isobar Amsterdam.
Digital platform showcases a fresh new universal visual language made up of lines, symbols and patterns, called ‘Muundo’ - for a digitally connected generation.
The ‘Draw The Line Against Malaria’ campaign is part of dentsu’s $5 million pro bono partnership with Malaria No More UK and commitment to the UN Sustainable Development Goals.
Dentsu international has partnered with global NGO Malaria No More UK to launch ‘Draw The Line Against Malaria’. The star-studded creative campaign invites youth from across Africa and the globe to join the movement to end the world’s oldest deadliest disease. The global integrated campaign is the latest in a three-year pro bono partnership involving creative and media agencies from across the dentsu international network, aimed at ending a disease that kills a child every two minutes.
The ground-breaking campaign taps into a cultural moment where new generations are claiming their futures back from this deadly disease, combining a digital platform, activation, and powerful film.