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March 15, 2021 × In the post Covid-19 world, life insurers are now looking to ride on changed consumer preference to guaranteed income products. They have now realised that the masses, especially in interior India, have turned risk averse and want to be shielded from market and interest rate volatility, thereby favouring products that assure guaranteed income, according to industry players. For instance, Canara HSBC Oriental Bank of Commerce Life Insurance, whose new business from guaranteed products for FY 19-20 and April-December 2020 stood at healthy 35 per cent for both years, has recently rolled out its fifth guaranteed product, Guaranteed Income4Life. It is a non-linked, non-par individual life insurance savings-cum-protection plan which not only offers an individual the opportunity to secure his/her life but also allows one to have regular income to take care of both long-term and short-term financial goals, said Akshay Dhand, Appointed Actuary, Canara HSBC ....