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Does Each Page of Content Potentially Rank for Hundreds of Keywords? 19 January 2021 Part Two of Our Series: Coming Up With Content Ideas for Law Firms By one photo; Shutterstock When we optimize content, we typically zero in on a specific keyword phrase in order to attract a certain group of people. For instance, if you’re notifying your readers about when courts will be reopening for x civil cases, you’re updating and emboldening the reader to reach out to your law firm with additional queries about x. If you’re creating content to inform an audience about how they should proceed after a car accident with an uninsured driver, you’re conveying the useful information you have to not only instruct the reader but also to contact the firm for a free consultation. ....