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Truss Beverage Co – the joint venture of Molson Coors Canada and Hexo Corp – is launching six new products with CBD and THC in Canada. Having emerged as the category leader, what has it learned from its initial 2020 launches – and where does it see the category going next? Truss has already sold more than two million units since launching its cannabis beverage portfolio in August, taking the lead of the category in early 2021 with a 43% market share. The new launches will increase its offer in Canada by 50%, with the company primed to make the most of an $8bn adult-beverage category this summer. ....