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Bankwest launches comic-style terms and conditions in new campaign via WPP AUNZ's Union – Campaign Brief

Union, WPP AUNZ’s bespoke national group model created to service Bankwest, has launched a new national brand campaign for the visual-style terms and conditions the financial institution developed with the University of WA in a bid to make T&Cs more engaging for customers. ....

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Bankwest launches campaign for new visual T&Cs

Bankwest launches campaign for new visual T&Cs
May 14, 2021 9:43
Bankwest has launched a new national brand campaign for its new visual-style terms and conditions (T&C’s).
The campaign, developed by Union, WPP AUNZ’s bespoke agency, for Bankwest follows on from the “Bank Less” campaigns, aimed at simplifying the banking jargon for its customers. It aims to showcase the new terms and conditions the financial institution developed with the University of Western Australia, making T&Cs more engaging for customers.
The visual terms and conditions have been created for the Bankwest Easy Transaction Account, which looks to transform the way consumers interact with the traditional text formatting of important customer information. ....

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Bay News: Bankless in Paihia, Russell; Whare Rā Pā site; Walking tracks carer; friends wanted

A weekly round-up of news, events and oddities from the Bay of Islands and Mid North. ....

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Bankwest rethinks CMO role after Felton departs

Bankwest rethinks CMO role after Felton departs
Bankwest chief customer officer confirms a new marketing structure for the business as CMO, Haylee Felton, heads for fresh professional challenge
Bankwest has confirmed it will not hire a new dedicated chief marketing officer following the departure of Haylee Felton last week.
Felton, who has been CMO at the banking group since May 2019 and with the business for more nearly six years across brand and strategy roles, officially finished up last week. She’s joining the Royal Automobile Club of Australia to help transform the marketing and member experience across the group as general manager of brand and marketing. ....

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จาก 'เงิน' จนถึง 'Stablecoin'

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