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Synopsis L&T Mutual Fund has launched an integrated digital campaign called Late Lateef 2021 to reiterate the importance of investing early in ELSS for tax saving. Getty Images L&T Mutual Fund, an asset manager with total AUM of Rs 70,191 crore (as on Nov 30, 2020), has launched an integrated digital campaign called Late Lateef 2021 to reiterate the importance of investing early in Equity Linked Saving Scheme (ELSS) for tax saving. The essential theme of the campaign is to educate masses on avoiding procrastination in everyday life and the snowball effects of delaying important tasks. Through the Late Lateef 2021 digital campaign, the fund house plans to reach out to a larger pool of users, including millennials, who are interested in ELSS as an instrument to save taxes and also create awareness about the tax-saving tool. Millennials, who formed about 47% of new mutual fund investors in FY19 as per the latest data provided by Computer Age Management Services Limited ( CAM

Computer age management services limitedLt mutual fundLate lateefEquity linked saving schemeDigital adsDisplay adsGoogle adsIncome tax actகணினி வாழ்நாள் மேலாண்மை சேவைகள் வரையறுக்கப்பட்டவைல்ட் பரஸ்பர நிதிதாமதமாக லதீப்பங்கு இணைக்கப்பட்டுள்ளது சேமித்தல் திட்டம்வருமானம் வரி நாடகம்