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ITC, UNWTO and MICAT Bridge Gap in Liberia’s Tourism Industry through Digital Marketing Training
ITC, UNWTO and MICAT Bridge Gap in Liberia’s Tourism Industry through Digital Marketing Training
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Monrovia – The International Trade Center (ITC) and the United Nations World Tourism Organization (UNWTO) conducted a two-day Digital Marketing Training Programme for tourism sector stakeholders in partnership with the Ministry of Information, Cultural Affairs and Tourism (MICAT).
The training programme, which was held at Royal Grand Hotel in Monrovia on 9
th and 10
th February, focused on digital marketing fundamentals, website best practices, search engine optimization, and social media marketing activities and was attended by government and private sector stakeholders, including business owners, managers, marketers, IT professionals and other tourism industry workers from Liberia’s attractions, hospitality, media, schools, travel and tour agencies, and transportati
Minister of Commerce and Industry, Mawine G. Diggs
The Ministry of Commerce and Industry (MoCI), is expected to conduct a two-day stakeholders’ Workshop on the African Continental Free Trade Area (AfCFTA) in Monrovia from February 9-10, 2021.
The African Continental Free Trade Area (AfCFTA) was established in January 2012, in Addis Abba, Ethiopia, and entered into force on January 1, 2021, with a focus on creating a single African market for goods and services.
The idea is also aimed at facilitating the free movement of persons and capital to deepen economic integration and accelerate the establishment of a single continental customs union.
State parties to the AfCFTA, agreed to a 90% elimination of tariffs on goods and that the remaining 10%, 7% may be designated as sensitive, while 3% of the tariff lines can be excluded from liberalization.
LIBERIA: AfCFTA Workshop Opens At Commerce Ministry LIBERIA: AfCFTA Workshop Opens At Commerce Ministry
Commerce Min. Wawine G. Diggs
The Ministry of Commerce and Industry (MoCI), is expected to conduct a two-day stakeholders’ Workshop on the African Continental Free Trade Area (AfCFTA) in Monrovia from February 9-10, 2021.
The African Continental Free Trade Area (AfCFTA) was established in January 2012, in Addis Abba, Ethiopia, and entered into force on January 1, 2021, with a focus on creating a single African market for goods and services.
The idea is also aimed at facilitating the free movement of persons and capital to deepen economic integration and accelerate the establishment of a single continental customs union.
Stakeholders at the end of the Liberia tourism validation workshop.
Stakeholders from Liberian government, private sector, media and civil society validated the Liberia’s tourism brand and a marketing strategy at a workshop held at the Boulevard Palace Hotel in Monrovia on 19 January 2021. More than 35 officials convened to deliberate on the brand and the marketing strategy.
These included Hon. Lance Gba-Gonyon, Deputy Minister of Tourism and representatives from the International Trade Centre (ITC) and the United Nations World Tourism Organization (UNWTO).
“The objective for the development of tourism brand and a marketing strategy is to have a well-defined framework that showcase Liberia’s tourism potential and promote the tourism sector; and makes it stand out from rivals, attract customers, and generate brand awareness,” said Deputy Minister of Liberia’s tourism, Lance Gba-Gonyon.