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Stakeholders at the end of the Liberia tourism validation workshop. Stakeholders from Liberian government, private sector, media and civil society validated the Liberia’s tourism brand and a marketing strategy at a workshop held at the Boulevard Palace Hotel in Monrovia on 19 January 2021. More than 35 officials convened to deliberate on the brand and the marketing strategy. These included Hon. Lance Gba-Gonyon, Deputy Minister of Tourism and representatives from the International Trade Centre (ITC) and the United Nations World Tourism Organization (UNWTO). “The objective for the development of tourism brand and a marketing strategy is to have a well-defined framework that showcase Liberia’s tourism potential and promote the tourism sector; and  makes it stand out from rivals, attract customers, and generate brand awareness,” said Deputy Minister of Liberia’s tourism, Lance Gba-Gonyon.

Roberts international airportLance gba gonyonMike fabriciusTourism developmentForestry development authoritySociety for conservation of nature liberiaInternational trade centreChefs association of liberiaMinistry of commerceLiberia national tourism associationPalace hotelMinistry of informationUnited nations world tourism organizationCultural affairsTourism liberia validation workshopBoulevard palace hotel