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Ritu Kumar launches Label Basics | INDIA New England News


By Puja Gupta
New Delhi– Catering to an increasing trend of work-from-home, athleisure and an overall need for more relaxed casual wear, veteran designer Ritu Kumar has launched Label Basics under her fashion brand.
IANSlife speaks to Amrish Kumar, Managing Director of Label Ritu Kumar, to know more about the new collection and how it aims to cater to the ever changing consumer consumption patterns.
Excerpts:
The brand has always been known for the heritage prints and rich colors. Label Basics seems a change in direction and aesthetics, tell us more.
Kumar: Over the past year and so, there has been a sharp shift in the way in which we dress. While comfort and function were attributes previously kept ensconced in our homes, they are now accepted in work and public, for often they occupy the same space. As a brand, we understood that business models need to be agile and willing to accommodate such transitions. Our introduction of Label Basics, explores the new ....

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