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Deborah Breen, Wilde Mode owner has won a lawsuit against a US firm


Updated: December 11, 2020, 9:39 am
© DCT Media
Deborah Breen in her studio.
A Dundee fashion designer took on a global company – and won – after customers across the Atlantic discovered her work was being stolen.
Deborah Breen, founder of Wilde Mode was “angered” and mounted a legal challenge after it was revealed fast fashion e-commerce platform, Shein, copied her designs.
The former Harris Academy pupil, who officially launched her company in 2019 and now employs six staff, has built up a strong customer base with her unique brand of undergarments.
She said a font distinctive to Wilde Mode branding had been inspired and replicated from her late grandfather and Dundee artist, Leslie Wilde’s signature. ....

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