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Opinion | Love craft: What are the secrets to creating a lovable toy brand? – Licensing.biz

634 Views
In the quest to answer the question, how can you create not just a great toy brand, but a loved one, PR agency Energy PR has uncovered a few home truths about the nature of customer loyalty, all of which it lays out in its new Brand Love research report.
Here, Louise Findlay-Wilson, founder and managing director at Energy PR, explores some of those findings as she discusses the boxes a brand needs to tick to transition from a favoured children’s brand to one that is loved by kids, families, and parents alike.
It seems obvious that a toy brand would want to make itself lovable, after all the relationship between a child and a toy is utterly rooted in the emotions of fun, excitement and yes…love. ....

United Kingdom , Louise Findlay Wilson , Brand Love , ஒன்றுபட்டது கிஂக்டம் , லூயிஸ் கண்டுபிடிப்பு வில்சன் , பிராண்ட் காதல் ,

Opinion | Love craft: What are the secrets to creating a lovable toy brand? – ToyNews

489 Views
In the quest to answer the question, how can you create not just a great toy brand, but a loved one, PR agency Energy PR has uncovered a few home truths about the nature of customer loyalty, all of which it lays out in its new Brand Love research report.
Here, Louise Findlay-Wilson, founder and managing director at Energy PR, explores some of those findings as she discusses the boxes a brand needs to tick to transition from a favoured children’s brand to one that is loved by kids, families, and parents alike.
It seems obvious that a toy brand would want to make itself lovable, after all the relationship between a child and a toy is utterly rooted in the emotions of fun, excitement and yes…love. ....

United Kingdom , Louise Findlay Wilson , Brand Love , ஒன்றுபட்டது கிஂக்டம் , லூயிஸ் கண்டுபிடிப்பு வில்சன் , பிராண்ட் காதல் ,

Live events: it's a kind of magic

By Louise Findlay-Wilson,

Events companies have brilliantly kept their communities of buyers and sellers connected through online events during Covid. But while many of these events have been excellent, they are unlikely to usurp their live counterparts.
That’s because face-to-face communication is richer than all other forms. There’s plenty of science to back this up. You may have heard it said that communication is 92% non-verbal. This statistic stems from studies conducted 50 years ago by social scientist Dr Albert Mehrabian. He found that facial expressions convey the bulk of a person’s message (53%), tone of voice plays another part (38%), and the actual words carry only a fraction of the meaning (7%). You might argue that Zoom and the like can still convey facial expression and tone. But we’re instinctive, sensory creatures and most of us would agree that online events just don’t ‘feel’ the same. ....

Louise Findlay Wilson , Albert Mehrabian , லூயிஸ் கண்டுபிடிப்பு வில்சன் ,