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Top News In லூசியா மோஸஸ் Today - Breaking & Trending Today

NBC Won't Air the Golden Globes After Widespread Criticism

Drop me your tips, comments, or suggestions at [email protected] or on Twitter at @lmoses.
Golden Globe trophies are set by the stage ahead of the 77th Annual Golden Globe Awards nominations announcement at the Beverly Hilton hotel in Beverly Hills on December 9, 2019.
ROBYN BECK / Getty Images ....

Jason Kilar , Richard Tom , Lauren Johnson , Lucia Moses , Warner Bros , Terms Of Service , Insider Advertising , ஜேசன் கிளர் , ரிச்சர்ட் டோம் , லாரன் ஜான்சன் , லூசியா மோஸஸ் , எச்சரிக்கை சகோ , விதிமுறை ஆஃப் சேவை ,

Advertising Agencies Plan to Reopen Offices

Advertising Agencies Plan to Reopen Offices
businessinsider.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from businessinsider.com Daily Mail and Mail on Sunday newspapers.

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Comcast's Peacock Faces New Tests From Advertisers, Viewers

Comcast s Peacock faces new tests from advertisers, viewers
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First, senior reporter Lauren Johnson is hosting a webinar about how advertisers can navigate the death of third-party cookies on April 22 with execs from The Trade Desk, Mars, The Washington Post, and R/GA. Sign up here.
What we re following this week:
Peacock s big test
Claire Atkinson took the temperature on Comcast s streaming venture Peacock, which is facing more competition for viewers and advertisers as it enters year two.
Peacock is key to NBCUniversal s effort to keep TV dollars as viewers shift online and to Comcast s plan to grow broadband customers by offering them a freebie. ....

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Layoffs hit HuffPost

How Snap came back
Just a few years ago, people were ready to write Snap s obituary. User growth had plateaued and it started to look like just another social platform as rivals copied its features.
But Snap looks pretty different now from platforms like Facebook and TikTok that are enmeshed in privacy controversies. And as Tanya Dua, Lara O Reilly, and Dan Whateley report, it s providing the service demanded by advertisers that was missing from its early days.
Snap is on the consideration set again, said Amanda Grant, global head of social at WPP s GroupM.
Of course, there are threats around every corner, like Apple s clampdown on ad targeting on its devices, TikTok, and maybe a new platform that hasn t even launched yet. ....

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Retail advertising's growing pains

Retail advertising s slog
It seems like every day there s another retailer that s trying to turn its site into an advertising platform.
Ulta Beauty, CVS and Walgreens, to name a few, have accelerated their ad businesses to capitalize on online shopping growth in the pandemic and offset shrinking retail margins.
This is welcome news to advertisers, which are eager for advertising alternatives to Amazon.
But as ad execs told Lauren Johnson, these retailers have their work cut out for them.
As they see it, retailers face stiff competition for big brands advertising, don t share enough shopper data, and are inefficient to buy. ....

New York , United States , Jessica Richards , Martin Coulter , Lauren Johnson , Clara Oreilly , Carolyn Ryan , Steven Perlberg , Nicholas Confessore , Havas Media Group , New York Times , Marin Software , Insider Advertising , Liam Patterson , Larao Reilly , Amazon Advertising , Walmart Advertising , Lucia Moses , புதியது யார்க் , ஒன்றுபட்டது மாநிலங்களில் , ஜெசிகா ரிச்சர்ட்ஸ் , மார்டின் கூல்டர் , லாரன் ஜான்சன் , லாரா ஒர்ேல்லி , கரோலின் ரியான் , ஹவாஸ் மீடியா குழு ,