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Clare Kavanagh Joins the Board of Behaviour & Attitudes adworld.ie - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adworld.ie Daily Mail and Mail on Sunday newspapers.
Luke Reaper to Deliver Sign of the Times Insights at AAI Webinar May 14, 2021 The managing director of B&A, Luke Reaper, is the guest speaker at a forthcoming webinar which is being hosted by the Association of Advertisers in Ireland (AAI). Reaper will delve deep into the recent Sign of the Times research which was carried out for the Irish Times recently. Using a range of innovative research approaches, the research sheds new light into emerging consumer behaviours and priorities that have developed during the pandemic as well as the evolving role of the home, our changing buying psychology, a changing grocery context in addition to shifting attitudes to sustainability and how exactly we can manage the future of work. ....
Effie Awards Ireland Announce Jury for Round 1 May 14, 2021 Damian Devaney, Jury Chair With the second deadline for entries to this year’s Effie Awards Ireland fast approaching, IAPI has announced details of its panel of judges for the first round with entries for the next deadline set to close on May 21 with the final third deadline set for June 18. The Effie Awards Ireland Round 1 Jury will be split into three Jury rooms, each one chaired by judges with previous Effie judging experience. These are: Nichola Mullen, Head of Fundraising, St. Vincents de Paul; Nicky Doran, Marketing and Strategy Director, Davy and Neal Davies, CEO, BBDO. ....
Market Research: AIMRO Agencies Set the Pace Globally February 26, 2021 Pictured: Luke Reaper In a new series of features, published in association with the Association of Irish Market Research Agencies (AIMRO), Luke Reaper, chairman of the Association looks at how Irish agencies fared in a recent ESOMAR client study. The recent independent ESOMAR Global Client Survey conducted in September 2020 clearly outlines that AIMRO (Association of Irish Market Research Agencies) members lead globally in terms of the quality of research delivered to clients. The motto “the customer is always right” is a phrase pioneered by Harry Gordon Selfridge, John Wanamaker and Marshall Field in the early 1900’s. These were successful retailers who learned early in their careers that the success of their stores depended on the happiness of their customers, and so the slogan has long been regarded as the cornerstone of customer-centricity. ....