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Must-watch TV to fuel £1bn summer advertising bonanza


Mon 10 May 2021 01.00 EDT
The return of must-watch TV such as football’s pandemic-delayed European Championship and guilty pleasure Love Island is set to fuel a £1bn advertising bonanza this summer as spending bounces back to pre-coronavirus levels.
Streaming services such as Netflix and Disney+ have enjoyed record-setting subscriber growth during the coronavirus pandemic, with the public stuck at home. But for broadcasters with advertising-dependent models, such as ITV, Channel 4 and Channel 5, the closure of businesses and leisure activities resulted in unprecedented cuts to marketing budgets.
In the second quarter of 2020, spending on TV advertising plunged by more than 40% to £600m, while ITV, a bellwether for the health of the industry, accounting for almost half of all TV ad budgets, experienced the steepest decline in its 66-year history. ....

United Kingdom , Kelly Williams , Boris Johnson , European Championship , Love Island , Lucas Green , Rugby World Cup , ஒன்றுபட்டது கிஂக்டம் , கெல்லி வில்லியம்ஸ் , போரிஸ் ஜான்சன் , ஐரோப்பிய சாம்பியன்ஷிப் , காதல் தீவு , லூகாஸ் பச்சை , ரக்பி உலகம் கோப்பை ,

LEGO Masters & the Power of a Global Brand


TVFORMATS
LEGO Masters & the Power of a Global Brand
A competition format with a beloved brand at its center,
LEGO Masters sees eight pairs of amateurs battle against each other in the building of unique and daring LEGO block creations. Judged on design, originality and construction skills, they vie to be named the most talented amateur LEGO builders by the LEGO Group’s VP of design, expert judges and celebrity AFOLs (Adult Fans of LEGO). Each episode sees the top-rated teams move on to the next round until the finale, where one pair earns the title of LEGO Masters.
Banijay acquired the distribution rights to ....

Karen Smith , Simon Cox , Will Arnett , Child Television , Media International Bank Balance , Adult Fans , Endemol Shine , Lucas Green , கரேன் ஸ்மித் , சிமோன் காக்ஸ் , விருப்பம் ஆர்னெட் , குழந்தை தொலைக்காட்சி , எண்டெமால் பிரகாசிக்கவும் , லூகாஸ் பச்சை ,