According to the campaign, just one year on from Frank’s major rebrand (previously Energy Online) they’re seeing record growth month-on-month. Now it aims to keep up the momentum with a fresh new brand platform, ‘Same Energy, Probably Cheaper’, ushered in by a series of hero films, and rolled out across TV, digital and social.
Fire & Emergency New Zealand has launched 'You’re Cooked'; an integrated public safety campaign, developed by Motion Sickness, that gives New Zealand’s ‘under the influence chefs’ the recipe to make food, without making fire.
With one in four house fires starting in the kitchen, and 50% of al
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Campaign celebrates the seemingly small, but very meaningful things New Zealanders do every day to feed the love
Wattie’s new brand campaign, launching this week via FCB New Zealand, invites Kiwis to “feed the love” using their iconic products to deliver the message.
Says Leisa Wall, ECD, FCB: “It’s a celebration of the little moments. We break bread with those we care about most and in that simple gesture, we say a lot. We might not literally speak the words ‘I care about you’, but we don’t have to. That moment and the offering of food says it all.”