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Starting Thursday, college athletes are allowed to make money off their names, images, and likenesses after the NCAA suspended rules Wednesday prohibiting student-athletes from pursuing endorsement deals. It comes as new laws take effect Thursday allowing athletes in at least six states including Alabama, Florida, and Texas to profit. “If the state hasn t passed a law, the school can make up what they want to so it s the wild, wild west right now,” said Dan Gale, president of Leona Marketing Group. In Texas, athletes still have limitations. Endorsing alcohol and tobacco products, e-cigarettes, anabolic steroids, sports betting, casino gambling, a firearm the student-athlete cannot legally purchase, or a sexually-oriented business are off-limits, according to SB1385 passed by the Texas Senate in June. ....
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Washington State University Athletics and Gesa Credit Union have announced a partnership to provide Gesa the naming rights to the playing surface at Martin Stadium, now named Gesa Field. The 10-year agreement is valued at a minimum $11 million, that will escalate as additional Gesa consumer-based incentives are reached. Washington State University was established 130 years ago to serve the citizens of our state, said Kirk Schulz, President of Washington State University. That commitment to improving the lives of Washingtonians is in our DNA. For that reason, we are thrilled to partner with Gesa Credit Union, an organization that shares our pledge to community service. ....