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The Most Original Brides Are Buying Their Wedding Dresses Online - Here's Why


To capitalise on this consumer purchasing power, most luxury online retailers have been honing specific bridal sections for some time. At Matchesfashion.com, global fashion officer Natalie Kingham has been sharpening its unique point of difference within the market. “Our edit appeals to brides with a very individual and creative approach to the big day,” she explains. Matchesfashion.com buyers work closely with brands to make limited-edition pieces that tick the “versatile” and “contemporary” boxes for their brides. “From Emilio Pucci X Tomo Koizumi’s statement tulle creations and elegant dresses from The Vampire’s Wife to romantic accessories from Olympia Le Tan, our [buy] also includes a specially curated selection of fine jewellery, bags, shoes and accessories to complement outfits for the big day, evening reception or the rehearsal dinner,” adds Kingham. ....

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Dries Van Noten creates exclusive capsule collections for Net-a-Porter and Mr Porter


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Fabled Belgian fashion designer Dries Van Noten has teamed up with online platforms Net-a-Porter and Mr Porter to create an exclusive capsule collection.
Dedicated pieces have been designed for each site, and will be available online from Monday, May 3. The collections will also be available at six Dries Van Noten stores around the world, although the exact locations have not yet been revealed.
Known for his dazzling skill with pattern and colour, Van Noten draws on the idea of languid summer days for this capsule, which is infused with optimism and vibrancy.
For womenswear, a total of 62 pieces will be offered, ranging from knitted bikini bottoms to sunglasses in cherry pink Perspex. Tops and shorts come emblazoned with the words Wish you were here , in a nod to nostalgic postcards, and to time spent away from friends and family due to the pandemic. ....

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