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Search In The Metaverse: Why Brands Should Optimize For Visual Search

Search In The Metaverse: Why Brands Should Optimize For Visual Search
forbes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbes.com Daily Mail and Mail on Sunday newspapers.

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Digital PR Expert, Lisa Buyer Hosts the Biggest PR Mistakes Today and into the PR Metaverse

Digital PR Expert, Lisa Buyer Hosts the Biggest PR Mistakes Today and into the PR Metaverse
Brands beware: Don t stay in the I ve always done it that way bubble. For the first time ever, Digital PR expert, author and CEO of one of the first digital agencies to bridge the gap between digital and traditional PR strategies, Lisa Buyer is sharing her secrets to the ultimate blend of public relations (PR), SEO, and social media optimization (SMO) superpowers. Sign up for this free and exclusive webinar available now until May 31 here https://webinar.thebuyergroup.com/.
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Digital Public Relations Myths & Musts

Like SEO, digital public relations is a long play.
It’s organic, editorial, third-party credibility, and social proof.
Unlike paid advertising, there is typically no immediate gratification after launching a public relations program.
It’s about building a relationship with multiple media outlets including Google, social media channels, influencers, bloggers, and traditional journalists.
Why Digital Public Relations Will Not Work
Unrealistic expectations, misappropriated budgets, lack of experience, and poor communication are just a few of the ways to really f ck up the outcome of a digital public relations program.
“Spend an extra $100K this month on PPC or Facebook ads? No problem. Invest in the resources to reach top-tier influencers and media? No budget.” – said too many CMOs and CEOs. ....

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