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$750 to Zoom with Santa? How COVID changed the business of playing St. Nick

$750 to Zoom with Santa? How COVID changed the business of playing St. Nick
Andrea Chang
© (Mel Melcon / Los Angeles Times)
Zoie Dabit, 4, of Northridge and Santa Claus practice social distancing at Underwood Family Farms in Moorpark. (Mel Melcon / Los Angeles Times)
Elusiveness has always been part of the Santa Claus brand.
He comes and goes in the night, leaving little trace but Christmas presents and cookie crumbs. He lives at the North Pole, of all places. The only way to contact him is by snail mail.
Only during the holiday season does Santa become accessible, offering up his lap while he poses for pictures and listens to wish lists. In this pandemic-plagued year, he s doing his best to maintain a presence at malls, family gatherings and Christmas tree lots, but like the rest of us, he has had to adjust. ....

United States , Cherry Hill , Costa Mesa , Huntington Park , Los Angeles , Mel Melcon Los Angeles , Larry Buckelew , Griffin Hodge , Marcos Rodriguez , Santa Claus , Maritza Rodriguez , Ed Taylor , Katie Falkenberg Los Angeles , Gwen Stefani , Greg Gill , Zoie Dabit , Los Angeles Times , Underwood Family Farms , Mel Melcon , North Pole , Plexiglas Santa , Westfield Century City , South Coast Plaza , Westfield Century , Janss Marketplace , Hill Programs ,

How COVID has changed the business of being Santa Claus

Elusiveness has always been part of the Santa Claus brand.
He comes and goes in the night, leaving little trace but Christmas presents and cookie crumbs. He lives at the North Pole, of all places. The only way to contact him is by snail mail.
Only during the holiday season does Santa become accessible, offering up his lap while he poses for pictures and listens to wish lists. In this pandemic-plagued year, he’s doing his best to maintain a presence at malls, family gatherings and Christmas tree lots, but like the rest of us, he has had to adjust. ....

United States , Cherry Hill , Costa Mesa , Huntington Park , Los Angeles , Mel Melcon Los Angeles , Larry Buckelew , Griffin Hodge , Marcos Rodriguez , Santa Claus , Maritza Rodriguez , Ed Taylor , Katie Falkenberg Los Angeles , Gwen Stefani , Greg Gill , North Pole , Plexiglas Santa , Westfield Century City , South Coast Plaza , Westfield Century , Mel Melcon , Los Angeles Times , Underwood Family Farms , Janss Marketplace , Hill Programs , Los Angeles Hollywood Santa Claus ,