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How Amazon Enlisted Drones and Twitch to Make Michael B. Jordan's 'Without Remorse' the Weekend's Most Streamed Movie


How Amazon Enlisted Drones and Twitch to Make Michael B. Jordan’s ‘Without Remorse’ the Weekend’s Most Streamed Movie
Variety
5/4/2021
For the launch of Michael B. Jordan’s “Without Remorse,” the team at Amazon decided to go big.
The e-commerce giant and streaming player coordinated more than 100 drone deliveries to veterans and military families, celebs and influencers in 11 countries and 14 markets across the globe. It’s the kind of effort, one that spanned time zones and language barriers, that reflected the globe-trotting revenge mission undertaken by Jordan’s on-screen alter ego, John Kelly, in the adaptation of Tom Clancy’s bestseller. ....

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Facebook Launches Black Creator Accelerator Program 'We the Culture'


Facebook Launches Black Creator Accelerator Program We the Culture
Todd Spangler, provided by
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Facebook has launched We the Culture, a new content initiative created and managed by a team of Black employees that is investing in and amplifying content from Black creators.
More from Variety
The initiative also incorporates programming for Facebook Watch through partnerships with production companies focused on Black creatives, and among the first shows are “Chop It Up” with Storm Reid, “Asking for a Friend” with Vanessa Simmons, and “Mastery of Comedy” with Angela Yee.
We the Culture grew out of Facebook’s announcement last summer following the murder of George Floyd that it would invest $200 million to support Black-owned businesses and organizations, including $25 million earmarked for Black content creators. ....

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