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Coca-Cola uses packaging as 'billboard' to push 'Recycle Me' messaging in ASEAN


Details
03 August 2021
Coca-Cola is using its packaging to deliver a recycling message by rolling out a Recycle Me message on its package labels across all brands and products in ASEAN. Our packaging is our biggest, most visible billboard, Matthias Blume, group marketing director frontline, at Coca-Cola ASEAN and South Pacific said. He added that this will be the company s largest-ever move in the region to use its packaging to deliver a prominent recycling message and encourage action.
The Recycle Me message has since been rolled out in ASEAN and the transition is expected to be completed across the majority of the company s packaging by the end of the year. At the same time, Coca-Cola will increasingly be including recycling messages in its marketing campaigns and social media channels to encourage consumers to recycle more. Coca-Cola declined to comment on the monetary value of this initiative and its marketing initiatives re ....

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Hidden Beaches in Singapore: 7 Spots You Need to Visit


hantu means ghost in Malay),
Pulau Hantu is definitely not a place you should stay away from. The picturesque island is an idyllic respite from the hustle of the city. Boasting swimming lagoons and sheltered beaches, it’s the perfect place for a day out with family and friends. The quiet island is also a favourite amongst divers and snorkelers because of its rich marine life.
Address:
How to get there:
2. Punggol Beach
Easily accessible,
Punggol Beach is definitely a must-visit if you feel like having an impromptu beach day. On its scenic shores, you’ll see rocks of different shapes and sizes spread out along the coast. Not only do they add to the beauty of the beach, they also make for good makeshift tables and seats for a beach picnic! ....

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Dating without dine-in: Fun date ideas for Singapore's phase 2 (Heightened alert)

For most of us, dating revolves around dining – so what do we do when we can’t just pick a romantic restaurant and show up? We get creative , that’s what. Restaurants and bars may be shuttered during Singapore’s Phase 2 (Heightened Alert), but that doesn’t mean you need to press pause on your dating life . Whether you’re taking. ....

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