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BBC News By Kerry Allen & Sophie Williams BBC News image copyrightCGTN Foreign video bloggers denouncing what they say is negative coverage of China on highly controversial subjects such as Xinjiang are attracting large numbers of subscribers on platforms like YouTube. In recent years, the vloggers have been increasingly presenting themselves as China-lovers, spreading Communist Party disinformation. YouTube labels Chinese state media like broadcaster CGTN as government-funded. But there is little policing when it comes to individuals promoting similar narratives. Some vloggers are suspected of co-operating with state-owned outlets to spread China s rhetoric to the world. But it s far from clear what really motivates them, or how effective this strategy is. ....
W ord of Mouth than traditional advertising. With that said, this creates opportunities for brands and individuals to explore.
the industry expert; Raz Gal-Or to share his expertise and insights on: - How should brands leverage KOL & Influencers to save cost, generate higher ROI & improve brand credibility? - Why is the Zero-to-One philosophy necessary to becoming the next successful KOL in China? - What are the best practices for building a unique & fool-proof content creation process & strategy?
Wednesday, 26th May 2021, where Raz will share his valuable insights for you to up your social media game and becoming a successful KOL. ....