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#Throwback2020: Rejigsin the Indian marketing world | Indian Television Dot Com

Some prominent names moved on to explore newer domains.
24 Dec, 2020 - 08:32 AM IST | By Mansi Sharma
NEW DELHI:
Change is the only constant, and 2020 was a year of change. Big ones.On personal and professional fronts, both. Folkspicked up new skills, explored previously untried things, made self-discoveries. The trend reflected in the way people moved across industries, looking for fresh challenges and opportunities – looking for change. The marketing and advertising industry was also no stranger to this. There were a number of movements within agencies, some also chose alternate industries to grow, and many others were promoted to new roles. Here is ....

Mohit Joshi , Neeraj Bassi , Srija Chatterjee , Vishal Jacob , Anita Kotwani , Ajay Mehta , Ajay Gahlout , Anita Nayyar , Mimi Deb , Ajay Gupte , Nabendu Bhattacharyya , Rajiv Dingra , Sanju Menon , Shekhar Mhaskar , Kartik Sharma , Abhishek Mudgal , Asia Mac Machaiah , Mohit Ahuja , Sandeep Pandey , Malvika Mehra , Rohit Mukherjee , Heeru Dingra , Sridhar Ramasubramanian , Rachana Lokhande , Premjeet Sodhi , Omnicom Media Group ,

#Throwback2020: How marketers didn't let a good crisis go to waste

Despite the pandemic, new entrants have lined up in the marketing and advertising block.
22 Dec, 2020 - 08:47 AM IST | By Mansi Sharma
NEW DELHI:
While battling the great recession in 2008, then chief of staff in POTUS Barack Obama’s office Rahm Emanuel had famously stated, “You never want a serious crisis to go to waste. I mean, it’s an opportunity to do things that you think you could not do before.” Emanuel was possibly inspired by Sir Winston Churchill, who’s believed to have said something along those lines in the mid-1940s, when the world was engulfed in the second World War. The thought became an anchor for a number of entrepreneurs in the Indian advertising and marketing industry too, as they navigated a world turned upside down by the Covid2019 pandemic. The result – we witnessed a number of new agencies and specialist arms popping up throughout the year. ....

West Bengal , Subhas Warrier , Winston Churchill , Aakash Shrivastava , Rahul Tekwani , Rajiv Dingra , Raj Nayak , Gauri Awasthi , Rakesh Hinduja , Abhik Santara , Shyam Musthafa , Vandana Verma , Barack Obama , Rahm Emanuel , Amit Akali , Yash Kulshresth , Sudeep Narayan , Saurabh Varma , Neha Lidder , Dentsu International , House Of Cheer Pvt Ltd , Rdx Network , Dentsu International Indian , Edge Strategic Communications , Sir Winston Churchill , Kolkata Abhik Santara ,

Lockdown (ad)ventures of agency startups born during the pandemic | Advertising

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Setting up a new business is a challenging process. Par for the course are coming up with a viable idea, signing up clients, having conversations with investors, hiring the right talent, investing in office space, setting up the IT infrastructure, and the list goes on. What happens, then, when a global pandemic throws a spanner in the works?

Campaign India spoke to senior professionals from the advertising world, who began their entrepreneurship journey right in the middle of the pandemic.

Covid-19 made a lot of agency start-ups re-think their launch strategy. Founders of some, like Wondrlab and Gravity Integrated, had to delay their official launch, while others like RD&X Network accelerated the process. ....

Anand Siva , Kaizad Pardiwala , Rajiv Dingra , Prashanth Challapalli , Saurabh Varma , Rdx Network , Spring Brand Solutions , Campaign India , Gravity Integrated , ஆனந்த் சிவா , கைசாத் பார்டிவஅலா , ராஜீவ் டிங்ரா , பிரஷந்த சல்லப்பள்ளி , ச Ura ரப் வர்மா , ர்ட்கஷ வலைப்பின்னல் , வசந்த பிராண்ட் தீர்வுகள் , பிரச்சாரம் இந்தியா , ஈர்ப்பு ஒருங்கிணைந்த ,

Lockdown (ad)ventures: What's different about agency start-ups born during the pandemic? | Advertising

(Unsplash)
Setting up a new business is a challenging process. Par for the course are coming up with a viable idea, signing up clients, having conversations with investors, hiring the right talent, investing in office space, setting up the IT infrastructure, and the list goes on. What happens, then, when a global pandemic throws a spanner in the works?

Campaign India spoke to senior professionals from the advertising world, who began their entrepreneurship journey right in the middle of the pandemic.

Covid-19 made a lot of agency start-ups re-think their launch strategy. Founders of some, like Wondrlab and Gravity Integrated, had to delay their official launch, while others like RD&X Network accelerated the process. ....

Anand Siva , Kaizad Pardiwala , Rajiv Dingra , Prashanth Challapalli , Saurabh Varma , Rdx Network , Spring Brand Solutions , Campaign India , Gravity Integrated , ஆனந்த் சிவா , கைசாத் பார்டிவஅலா , ராஜீவ் டிங்ரா , பிரஷந்த சல்லப்பள்ளி , ச Ura ரப் வர்மா , ர்ட்கஷ வலைப்பின்னல் , வசந்த பிராண்ட் தீர்வுகள் , பிரச்சாரம் இந்தியா , ஈர்ப்பு ஒருங்கிணைந்த ,