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Netflix turning to games as streaming growth slows | Money


Thursday, 22 Jul 2021 05:34 AM MYT
The Netflix logo is pictured on a television in this illustration photograph taken in Encinitas, California January 18, 2017. Reuters pic
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SAN FRANCISCO, July 22 Netflix is facing a formidable challenge as it expands into video games to keep the attention of customers in the increasingly competitive world of streaming television.
The streaming television leader offered details of its plans to move into games in its latest update confirming cooling growth even as the Silicon Valley giant spins off hit shows.
Analysts said the Netflix move is not aimed at disrupting the expanding gaming market but keeping its own viewers interested by offering new kinds of content. ....

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Netflix turning to games as streaming growth slows


Netflix turning to games as streaming growth slows
By
Thursday Jul 22, 2021
SAN FRANCISCO: Netflix is facing a formidable challenge as it expands into video games to keep the attention of customers in the increasingly competitive world of streaming television.
The streaming television leader offered details of its plans to move into games in its latest update confirming cooling growth even as the Silicon Valley giant spins off hit shows.
Analysts said the Netflix move is not aimed at disrupting the expanding gaming market but keeping its own viewers interested by offering new kinds of content.
Entertainment and tech brands are adding gaming because it is adjacent to their video products, which makes gaming a somewhat natural extension of what they already do, said eMarketer analyst Ross Benes. ....

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