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Family Business Simpkin & Roses Pivots After Lockdown Impact LONDON, May 5, 2021 /PRNewswire/ Simpkin & Roses is making high quality frozen ready meals for nationwide doorstep delivery. Simpkin & Roses was founded by Bella Carter and over the last ten years built a reputation as a well-respected catering company for corporate and private events. With social restrictions imposed in March 2020, Bella and Hugh s business ceased to exist overnight. With a growing family to support, a new business incorporating the premises, staff and equipment would have to be developed. A decision was made to turn the business round into a next day frozen meal delivery service. This meant developing a website, designing packaging, establishing delivery contracts, experimenting with packaging and reorganising the kitchen. The new business was launched at the beginning of March 2021. ....