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WARC Awards for Media 2021 is open for entries


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The
WARC Awards for Media 2021 opens for entries today, with leading figures from Mars, Ford, AT&T and HP chairing the judging panels for the four categories that make up the global awards scheme.
Now in its sixth year, the competition will examine the insight, strategy and analytics that power effective media investment, rewarding communications planning which has made a positive impact on business results.
The
Effective Channel Integration category looks for how sophisticated communications architecture helped boost campaign effectiveness. Leading the jury will be
Ron Amram, Senior Director, Global Media, Mars, who is responsible for driving the increased impact and effectiveness of Mars’ media investment globally, as well as owning the digital platforms for the company’s brands. ....

Sarita Rao , Ron Amram , T Partner Exchange , Ford Motor Company , Partner Solutions , Channel Integration , Senior Director , Global Media , Global Brand Experiences , Partner Exchange , Siew Ting Foo , Chief Marketing Officer , Greater Asia , Siew Ting , Grand Prix , Special Awards , சரிதா ராவ் , ரோன் அம்ரம் , டி கூட்டாளர் பரிமாற்றம் , ஃபோர்ட் மோட்டார் நிறுவனம் , கூட்டாளர் தீர்வுகள் , சேனல் ஒருங்கிணைப்பு , மூத்தவர் இயக்குனர் , உலகளாவிய மீடியா , கூட்டாளர் பரிமாற்றம் , தலைமை சந்தைப்படுத்தல் அதிகாரி ,

Admix In-Play Advertising Verified for the First Time by IAS


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LONDON and NEW YORK, May 4, 2021 /PRNewswire/
Admix, the pioneering In-Play advertising platform that bridges the gap between mobile games and brands, announces a new partnership with Integral Ad Science (IAS), a global leader in digital ad verification. This integration with IAS makes Admix the only In-Play advertising company to offer ad inventory that is measured and verified by a trusted, independent partner.
Admix In-Play Advertising Now Verified by IAS
Now, the quality of Admix In-Play advertising is independently assessed and verified with the same rigor as wider digital inventory. This measurement is enabled by the powerful technology that IAS provides, helping to unlock significant potential across the In-Play category for the entire mobile advertising ecosystem, from brands to mobile game developers. ....

New York , United States , Joe Bachle Morris , Ron Amram , Samuel Huber , Mad Science Inc , Chief Revenue Officer , Senior Director , Global Media , Vista Equity Partners , Integral Ad Science , புதியது யார்க் , ஒன்றுபட்டது மாநிலங்களில் , ஓஹோ பச்சிலே மோரிஸ் , ரோன் அம்ரம் , சாமுவேல் ஹ்யூபர் , விளம்பரம் அறிவியல் இன்க் , தலைமை வருவாய் அதிகாரி , மூத்தவர் இயக்குனர் , உலகளாவிய மீடியா , விஸ்டா பங்கு கூட்டாளர்கள் , ஒருங்கிணைந்த விளம்பரம் அறிவியல் ,