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Warc Awards for Media 2021 juries announced bizcommunity.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bizcommunity.com Daily Mail and Mail on Sunday newspapers.
WARC Awards for Media 2021 open for entries adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
3 min read The WARC Awards for Media 2021 opens for entries today, with leading figures from Mars, Ford, AT&T and HP chairing the judging panels for the four categories that make up the global awards scheme. Now in its sixth year, the competition will examine the insight, strategy and analytics that power effective media investment, rewarding communications planning which has made a positive impact on business results. The Effective Channel Integration category looks for how sophisticated communications architecture helped boost campaign effectiveness. Leading the jury will be Ron Amram, Senior Director, Global Media, Mars, who is responsible for driving the increased impact and effectiveness of Mars’ media investment globally, as well as owning the digital platforms for the company’s brands. ....
Share this article LONDON and NEW YORK, May 4, 2021 /PRNewswire/ Admix, the pioneering In-Play advertising platform that bridges the gap between mobile games and brands, announces a new partnership with Integral Ad Science (IAS), a global leader in digital ad verification. This integration with IAS makes Admix the only In-Play advertising company to offer ad inventory that is measured and verified by a trusted, independent partner. Admix In-Play Advertising Now Verified by IAS Now, the quality of Admix In-Play advertising is independently assessed and verified with the same rigor as wider digital inventory. This measurement is enabled by the powerful technology that IAS provides, helping to unlock significant potential across the In-Play category for the entire mobile advertising ecosystem, from brands to mobile game developers. ....