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Help Save 'The Ryder!' | Bloom Magazine


by PETER DORFMAN
When Peter LoPilato launched
The Ryder on April Fool’s Day 1979, it was part of a wave of Bloomington- based alternative magazines. Focused on the downtown arts scene, the magazine and associated Ryder Film Series have outlasted all of their counterculture peers. But time may be running out for this local icon. With the COVID-19 pandemic weighing down local businesses,
The Ryder is running online without ad revenue.
Now, its primary revenue source is a GoFundMe campaign called Rally for the Ryder.
“We expected the pandemic crisis to be under control by September,” LoPilato says. “The plan in March was to publish electronically and continue paying staff we could have withstood losing money for six months. But the crisis won’t end anytime soon. We’ll hang on until the spring, and then try to reimagine what the magazine can be online.” ....

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