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April 23, 2021 In 2018, a group of publishers in Sydney, Australia were told by a Facebook executive that the platform was on a mission to revitalize journalism. For the media companies that refused to work with Facebook, the exec warned that in a few years, she’d be “holding your hands with your dying business like in a hospice,” according to a report by The Australian. That brazen Facebook executive was Campbell Brown, now vp, global news partnerships. Memorable, on-stage moments like this one are what pops into the minds of industry leaders when asked, “who is Campbell Brown”? “Publishers appreciate her bluntness because we’re all so used to having ridiculous, happy talk” from platform executives, The New York Times media columnist Ben Smith told Digiday. ....
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