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Instagram Reels and Creator Shops: How some new features amp up pressure on creators

Instagram Reels and Creator Shops: How some new features amp up pressure on creators
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Instagram Reels update makes watermarked TikToks 'less discoverable'

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Instagram is updating Reels and will make videos with watermarks less discoverable.
The update will limit the reach of re-uploaded TikToks, which have flooded Instagram.
Here s what the latest update entails and how it could potentially impact creators.
When Instagram launched its short-form-video feature Reels in August, the Facebook-owned platform made its first move to directly compete with TikTok.
The feature was met with mixed reviews and has since been flooded by watermarked TikTok videos and trends driven by the TikTok community.
Now, Instagram is trying to change that. ....

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Instagram test stops people from sharing feed posts to Stories

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Instagram is running a new test that removes the ability to share feed posts to Stories.
The test is limited to select countries, and Instagram doesn t have plans to expand it at this time.
But creators are not happy. Many said it could hurt engagement, growth, and exposure.
Instagram Stories is an incredibly popular feature, and over 500 million users interact with it every day. ....

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How many posts, Reels, Stories do you need to push on Instagram for guaranteed success? Turns out, there is a secret

Currently, Reels are front and center on the app. ....

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The Secrets of Instagram Growth-Hacking - The New York Times

It depends on what you mean by “secret,” and also “success.”
Credit.Dado Ruvic/Reuters
Jan. 26, 2021
In October of last year, Rachel Reichenbach, an artist and college student in the Bay Area, got an email from Instagram specifically, from a human being at Instagram who was offering to help her expand her audience. She was intrigued.
Ms. Reichenbach has more than 78,000 Instagram followers a sizable audience, but nowhere close to the millions who follow the platform’s biggest stars. Suddenly, out of nowhere, someone was offering one-on-one advice. She took the meeting.
“He had his spiel that he had to go through,” Ms. Reichenbach said of her call with the Instagram representative. “Basically, it was all about Reels, and how you can use Reels to make your reach better.” ....

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