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Brands like Realme and Samsung have topped the consumers preferences in the most competitive Rs 20,000-Rs 30,000 price segment in India, a new report said on Monday. The top three drivers for consumer satisfaction in the above mentioned price segment include smartphone camera (86 per cent), performance (81 per cent) and battery life (77 per cent). According to a CMR Insights On the Go Survey , consumers in this price segment seek the best specs and highest quality. They seek to invest in the future by getting 5G capable phones (72 per cent), with enhanced capabilities for camera (66 per cent), and wireless charging (61 per cent). Realme scored the highest (79 out of 100) followed by Samsung (77 out of 100) among current smartphone users in the segment. ....
Realme Realme is a Chinese smartphone company established on May 4, 2018 (National Youth Day of China), by former Oppo vice-president and head of overseas business department, Sky Li. The company was initially set up as a sub-brand of BKK Electronics’ Oppo Mobiles but later incorporated as an independent entity. Sky Li resigned from Oppo to join Realme.
The company started operating from India first with the launch of the Realme 1 smartphone in May 2018. Subsequently, it launched the Realme 2 and Realme 2 Pro smartphones in India which made it one of the fastest-growing brands in 2018, according to research and analysis firm Counterpoint. In the first year of its operations, the company sold mobile phones through online platforms. However, to strengthen its position in the budget and midrange segments, the company sought to start operating in the offline segment in 2019. Besides, the company also has plans to move to other global markets like ....