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Oye bubbly: voice of youth or open happiness?


Oye bubbly: voice of youth or open happiness?
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For many consumers globally, and especially in India – the bubbles are now uncool, says our guest author.
Let me start with a confession. I have been an ardent admirer of Pepsi since my youth. I deeply connected with what the brand stood for even as I was, perhaps, only an irregular consumer of the soft drink category. (In fact, in India, the love for this brand has always far exceeded its actual consumption.)
As ‘The Next Generation’ brand, Pepsi stood for a youthful spirit of challenging the status quo towards progress and growth. It was a change agent. ....

Simon Sinek , Ruchira Jain , Cristiano Ronaldo , Next Generation , ருச்சிரா ஜெயின் , கிறிஸ்டியானோ ரொனள்டோ ,

When Pepsi changes its formula, how will the consumers and competitors react?


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The new Pepsi formula will have less sugar and more fizz. How will the change be received?
Pepsi, as we know it, is about to change. According to an Economic Times (ET) report, the cola giant announced that it’s changing its formulation to be less sweet and more fizzy. This move is set to place Pepsi on par with competitors like Coca-Cola and Thums Up, claims the report.
Pepsi has traditionally been a sweeter drink, compared with rivals, like Coke and Thums Up. This is a move aimed at closing in on the category leader Thums Up. It comes on the eve of the crucial summer quarter this year, after last year s near washout quarter that coincided with the peak lockdown, an official directly aware of the matter told ET. ....

United States , Shripad Kulkarni , Vani Gupta Dandia , Cola Fanta , Ruchira Jain , Lloyd Mathias , Coca Cola , Cola Company United States , Economic Times , Coca Cola Company , Coca Cola Classic , Pepsico India , Pepsi Challenge , Gupta Dandia , Pepsi Max , Elevate Insights , ஒன்றுபட்டது மாநிலங்களில் , ஸ்ரீபாத் குல்கர்னி , வாணி குப்தா டான்டியா , கோலா கற்பனை , ருச்சிரா ஜெயின் , லாயிட் மத்தியாஸ் , கோகோ கோலா , கோலா நிறுவனம் ஒன்றுபட்டது மாநிலங்களில் , பொருளாதார முறை , கோகோ கோலா நிறுவனம் ,

Is Maggi's '2 minute' proposition sandwiched between Saffola's '5 minutes' and Wai Wai's '0 minutes'?


Is Maggi s 2 minute proposition sandwiched between Saffola s 5 minutes and Wai Wai s 0 minutes ?
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While Wai Wai pushes its instant namkeen style avatar, Saffola Oodles promises a more honest preparation time - 5 minutes - as opposed to Maggi s 2.
Apart from the taste factor, Nestle markets its flagship noodles brand Maggi with the proposition that it can be prepared in two minutes. Maggi’s fairly older rival Wai Wai, the noodles brand from Nepal-based CG Foods, sells itself on the back of the proposition that it can be eaten straight out of the pack, without cooking, effectively lowering the preparation time to zero minutes. ....

Atta Maggi , Ruchira Jain , While Wai , Saffola Oodles , Ekalyan Karmakar , அட்டா மாகி , ருச்சிரா ஜெயின் , போது வாய் , கல்யாண் கர்மகர் ,