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Pride Month marketing: How brands are still getting it wrong

Pride Month marketing: How brands are still getting it wrong
Pride Month marketing: How brands are still getting it wrong
When brands do rainbow washing, which is the idea that we’ll just turn our logo rainbow and we’ll make a $10,000 donation to a queer organisation, it is pandering.
As Pride Month comes to an end, Mumbrella s Calum Jaspan looks into how brands have engaged with the LGBTQI+ community, and how some are continuing to miss the mark when it comes to community-based campaigns.
July 2, 2021 9:27
Pride Month has again brought up conversations about the all-too-easy act of corporate logos adopting a rainbow theme in some way. But as it turns out, brands doing this without any substance or alliance to the cause are still numerous. What’s more, with the depth of the LGBTQI+ community, simply slapping a rainbow on a logo or other branding without thought continues to do damage. ....

New Zealand , New South Wales , Mumbrella Damian Francis , Laverne Cox , Richard Brett , Kate Rourke , Mardi Gras , Manuel Neuer , Peter Sloterdyk , Asia Pacific , Edition Rainbow Story Sparkling Water Maker , Opr Ogilvy Health , Queer Sporting Alliance , Procter Gamble , Pride Month , Damian Francis , American Based Peter Sloterdyk , Black History Month , Ogilvy Health , Getty Images , Getty Image , Allianz Stadium , Viktor Orb , Finding Pride , Spirit Sparkling Water Maker , Rainbow Story ,

Police uncover animal porn DVDs during raid at Derbyshire home

Police uncover animal porn DVDs during raid at Derbyshire home
But Richard Brett claims he s never watched them
Derby Crown Court. (Image: Derby Telegraph)
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Police found a bag containing pornographic DVDs of both women and men having sex with animals when they raided a Derbyshire man s home. ....

United Kingdom , Peak District , Richard Brett , David Earl , Steve Cobley , Adrian Reynolds , Derby Crown Court , Crown Court , Recorder Adrian Reynolds , Ashton Way , Derbyshire Police , ஒன்றுபட்டது கிஂக்டம் , உச்சம் மாவட்டம் , ரிச்சர்ட் ப்ரெட் , டேவிட் ஏர்ல் , டெர்பி கிரீடம் நீதிமன்றம் , கிரீடம் நீதிமன்றம் , ஆஷ்டன் வழி , டெர்பிஷயர் போலீஸ் ,

OPR and Hardhat added to Thursday's Mumbrella CommsCon program

Jung, Brett and Monheit join the previously listed speakers at Mumbrella CommsCon, including Poem founders Matt Holmes and Rob Lowe, PwC’s Sonia Clarke and Dr Ben Hamer, and Magnum & Co’s Carl Ratcliffe.
Mumbrella CommsCon takes place as a physical event this Thursday 27 May at Doltone House, Darling Island Wharf, in Sydney. Limited tickets still available.
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Darren Wells is the senior content manager at Mumbrella. Most recently a senior sub-editor for News Corp Australia and Pacific Magazines, he has also worked as a journalist primarily in the games and entertainment industry for over 15 years. Previously he was deputy editor of PC PowerPlay and Hyper, editor of Official Xbox Magazine Australia and New Zealand, and has written for Kotaku, T3, Gizmodo, Stellar and IGN. ....

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OPR announces 7 promotions and 1 departure

OPR announces 7 promotions and 1 departure
May 11, 2021 8:10
The appointments are all effective immediately.
Back row (L-R): Alan Tanner, Miriam Wells, James Curtis, Rachel Stanton, Sarah Quinlivan. Seated (L-R): Emma Bridgeman, Nino Tesoriero
Rachel Stanton has been promoted from managing partner to managing director of OPR’s health communications agency, Life. Stanton became managing partner in October 2018.
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Miriam Wells has been appointed as head of strategy and creative. Wells will report to Bridget Jung, OPR’s chief creative and strategy officer. Wells’ previous position was creative director, which she was promoted to in August 2019.
Kaz Scott, who was chief strategy officer, left OPR in March this year. Scott is now director, corporate and internal communications at the Department of Education, NSW. Mumbrella understands that OPR is recruiting for Scott’s replacement. ....

Rachel Stanton , Kaz Scott , Sarah Quinlivan , Richard Brett , Nino Tesoriero , Dan Young , John Harding Easson , James Curtis , Anna Macdonald , Alan Tanner , Department Of Education , Australian National University , Miriam Wells , Emma Bridgeman , Bridget Jung , Wilson Solar Australia , ரேச்சல் ஸ்டாண்டன் , க்யாஸ் ஸ்காட் , ரிச்சர்ட் ப்ரெட் , டான் இளம் , ஜேம்ஸ் கர்டிஸ் , அண்ணா மெக்டொனால்ட் , ஆலன் தோல் பதனிடுதல் , துறை ஆஃப் கல்வி , ஆஸ்திரேலிய தேசிய பல்கலைக்கழகம் , மிரியம் கிணறுகள் ,

OPR wins new solar energy client

OPR wins new solar energy client
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

Philip Sheridan , Nino Tesorierooprphilip Sheridanrichard Brettsterling , Richard Brett , Nino Tesoriero , Wilson Solar Limited Australian , Wilson Solar Australia Pty Ltd , Wilson Solar , Wilson Solar Australia , Wilson Solar Limited , Wilson Solar Australia Pty , பிலிப் ஷெரிடன் , ரிச்சர்ட் ப்ரெட் , வில்சன் சூரிய , வில்சன் சூரிய வரையறுக்கப்பட்டவை ,