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Supply chain of spirits was stabilised by Q2, delivering strong performance: Pernod Ricard India


Supply chain of spirits was stabilised by Q2, delivering strong performance: Pernod Ricard India
January 21, 2021
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Will cater to every consumption occasion with our expansive portfolio, driving premiumisation, says CFO Rajesh Mishra
One of the biggest liquor companies in the world, Pernod Ricard, has made major inroads into the Indian market with the multinational ahead with 45 per cent of the market share in value terms. In an interview with
BusinessLine, Rajesh Mishra, the Chief Financial Officer, Pernod Ricard’s Indian operations, speaks about the company’s plans for the country post-Covid.
India has always been a difficult market for liquor companies due to myriad regulations. Has Pernod Ricard achieved the milestones it set out for itself since its entry into India? ....

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Ogilvy India's new campaign for Chivas Regal focuses on celebratory moments


Ogilvy India s new campaign for Chivas Regal focuses on celebratory moments
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The campaign features five eminent personalities who, through individual films, express the joy of celebrating what is within.
Chivas India, the world’s first luxury blended Scotch whisky, has revived the true meaning of celebration with its latest digital campaign ‘Celebrate Within’. Resonating with the true essence of Chivas, the campaign features five eminent personalities who, through individual films, express the joy of celebrating what is within.
Designer duo Shivan & Narresh, actor Kunal Kapoor, architect and designer Rooshad Shroff, stylist and fashion entrepreneur Pernia Qureshi, and entrepreneur Kalyani Chawla come together in a series of immersive films. These elucidate how moments of celebration are defined by lasting bonds and meaningful relationships that each one enjoys within: at home and with their loved ones. ....

Kalyani Chawla , Kunal Kapoor , Shivan Narresh , Kartik Mohindra , Rooshad Shroff , Pernia Qureshi , Ricard India , கல்யாணி சாவ்லா , குணால் கபூர் , கார்த்திக் மொஹின்ற , ரிக்கார்ட் இந்தியா ,