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'What the hell's going on downtown?' Pittsfield's North Street retailers want answers. Mayor Tyer says, 'It's a work in progress'

'What the hell's going on downtown?' Pittsfield's North Street retailers want answers. Mayor Tyer says, 'It's a work in progress'
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Wrapped attention: Small retailers getting creative for holiday shopping season

PITTSFIELD â For small retailers, the holiday shopping season usually is the most wonderful time of the year.
It brings in more revenue from Thanksgiving and Christmas than the rest of the calendar year, with holiday sales, on average, representing 20 percent of annual sales for most industries, and even 30 percent or higher for some others, according to the National Retail Federation.
Tis the season, indeed. But, this year, the holiday season is even more important to small retailers in the Berkshires than it normally is. It s hard to be jolly when the COVID-19 pandemic has turned everything upside down.
Many small retailers in the Berkshires were forced to shut for several weeks this spring when the COVID-19 pandemic began to affect the local economy. So, they are putting more emphasis on the holiday season this year as they try to end the year with a traditional bang and make up for the revenue that they didn t expect to lose. ....

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