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PH e-commerce platform Edamama raises $5m and other SE Asia deals ResearchPremium Edamama, a Philippine-based e-commerce platform targetting Filipino mothers, announced raising $5 million in its pre-Series A funding round led by Gentree Fund, the venture vehicle for the Sy Family Office. Philippine-based early-stage venture capital firm Foxmont Capital Partners, Robinsons Retail, and local VC firm Kickstart Ventures also participated in the funding round that Edama will partly use to expand its warehouse capabilities and improve its delivery services. The e-commerce startup was launched amidst the pandemic by its founder Bela Gupta D’Souza. The firm said it addresses the issue of quality, as well as the other challenges common among today’s e-commerce platforms, such as channel fragmentation, non-established brand trust, the lack of discovery-led buying experience, and poor customer service.

Bela gupta dsouzaSy family officeSm groupGentree fundFoxmont capital partnersRobinsons retailKickstart venturesBela guptaSoutheast asianSoutheast asiaஸ்ம் குழுராபின்சன் சில்லறைகிக்‌ஸ்டார்ட் முயற்சிகள்பெலா குப்தாதென்கிழக்கு ஆசியதென்கிழக்கு ஆசியா