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Solving the marketing mystery of Loop Hero


Devolver Digital s Loop Hero is described as an endless role-playing, roguelike, and deck-building game. The title doesn t explain its mechanics, so players discover them over time.
So when it came time to promote this unusual game, Devolver Digital marketing manager Robbie Paterson found himself with a problem. How could he and the ad team tell customers what the game is when the game goes out of its way to not do that?
When we wanted to promote this game there was a real sense that we wanted people to feel the way we felt when we first played the game. What is this strange game with all these odd secrets beneath the surface? Paterson tells ....

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Quality field and fine weather on track for Taranaki Cup race day


Simon O Connor/Stuff
A big crowd is expected for the annual Taranaki Cup race day at New Plymouth Raceway on Saturday.
Settled weather, firm track and a quality lineup of nominations are promised for the annual Taranaki Cup race day at New Plymouth Raceway on Waitangi Day.
All indications are extremely positive for Taranaki Racing’s most prestigious race day of the year, Taranaki Racing chief executive Carey Hobbs said.
“The settled weather should see a magnificent day on Saturday and a perfect track,” he said.
The $75,000 Powerworx Taranaki Cup feature event has attracted quality nominations including noted group performers Concert Hall, Fiscal Fantasy and Shadows Cast. ....

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