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Why Coca-Cola's global agency review may all come down to data

Agencies will be thirsty for Coke business in 2021
Viewing Coca-Cola’s statement about its desire ‘to dramatically improve the effectiveness and efficiency of its marketing investments’ as just a cost-cutting measure is misguided. Winning one of the biggest reviews of 2021 will not only be a matter of price – it may have a lot to do with data, say analysts. Here’s why.
The Coca-Cola Company’s decision to launch a global media and creative agency review ensures that it will be one of the agency world’s largest prizes in the New Year. With $4.2bn of global ad spend at stake, the competition will be lining up to impress the decision makers at its Atlanta headquarters. But what will it take to win? ....

United Kingdom , James Quincey , Robert Woodruff , Duane Stanford , Ken Sadowsky , Manuel Arroyo , Gerry Khermouch , Lisa Colantuono , Groupm Mediacom , Cola Company , Viewing Coca Cola , Coca Cola Company , Beverage Digest , Beverage Business Insights , Great Recession , Publici Starcom , ஒன்றுபட்டது கிஂக்டம் , ராபர்ட் வூட்ரஃப் , ட்வேந் ஸ்டான்போர்ட் , மானுவல் அர்ரோயோ , கோலா நிறுவனம் , பார்க்கும் கோகோ கோலா , கோகோ கோலா நிறுவனம் , பானம் ஜீரணிக்கவும் , பானம் வணிக நுண்ணறிவு , நன்று மந்தநிலை ,

Market Movers - Atlanta Magazine

Atlanta Magazine
Market Movers
Maybe you’ve been to a fundraiser at their house, one of the poshest in Buckhead. Maybe you’ve seen  her cheering for the Atlanta Dream, the Women’s NBA team she co-owns. Or maybe you’ve seen him in  the news. After all, his company just bought the New York Stock Exchange.
“It sounds preposterous,” the
New York Times declared. “A businessman from Atlanta blows into New York and walks off with the colonnaded high temple of American capitalism. No more will New York be the master of the New York Stock Exchange.” And yet if regulators approve the $8.6 billion purchase of NYSE Euronext, then Jeff Sprecher, the founder and CEO of Atlanta’s IntercontinentalExchange, and Kelly Loeffler, his wife and ICE’s vice president of investor relations and corporate communications, will indeed have shifted the inner sanctum of the 221-year-old free market temple to a blocky glass building in an office park along the Chattahooch ....

New York , United States , Chicago Board Of Trade , New York Stock Exchange , Robert Woodruff , Saxby Chambliss , David Tulis , Mitt Romney , Kelly Loeffler , Duncan Niederauer , John Brock , Kathy Betty , Mary Brock , Arthur Blank , Jean Michel Basquiat , John Mccain , Jerry Brown , Atlanta Intercontinentalexchange , Jeff Sprecher , Continental Power Exchange , Cola Enterprises , Georgia Republican Party , Atlanta Graffiti Task , High Museum , Georgia Research Alliance , York Stock Exchange ,