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Winter tourism heats up in cool Taranaki
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Taranaki did better than most. The tourism spend in January was $28 million up 13 per cent on January last year. And December’s figures also make good reading – $25m up 2 per cent on December 2019. The year to date expenditure was $211m, down 2 per cent from last year. Not bad considering the length of time the region was in lock down. Even before January’s figures came out the signs were there to indicate it was a bumper month with three concerts attracting 34,000 concert-goers to the TSB Bowl of Brooklands, with about a third of them coming from out of town. Over these weekends there was literally no room at the inn. And then Americarna brought visitors and a buzz to the region.
Taranaki has entered 2021 hoping to move forward from the adversities covid brought in the previous year.
While industry insiders hope to leave any covid-related hardships in 2020, they are quite literally prepared for the worst.
Tara Shaskey reports. As countries begin rolling out vaccinations in a step towards ending the global coronavirus pandemic, Taranaki’s industry players are sitting tight, cautiously optimistic 2021 will be without the adversities of last. Even though the uncertainty looms, hotelier Daniel Fleming says his business learnt a lot during lockdown and is now better prepared to deal with the virus. “There’s no doubt we’re better performers all round, probably running more efficient businesses and that s something covid’s taught us,” the co-owner and general manager of King and Queen Hotel Suites says.
Ask the experts: Regional tourism s rising stars
12 minutes to read
There s no better time to plan a Kiwi holiday than when you re returning to work from your most recent one. But where to go? We ve asked some rising stars of the New Zealand tourism industry for their regional recommendations.
TAUPŌJo Saville, Huka Honey Hive
What is your favourite thing to see, do, or visit in the Taupō region?
Huka Falls is still one of my favourite things to visit. The raw power of the thundering falls coupled with the serene calmness of gentle mist floating in the air is truly magical. I love watching it from the different vantage points, like from the amazing walks along the edges of the Waikato or by jetboat or cruise where you can soak it in from below.
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